About Us

Awardit is one of Europe's leading providers of loyalty programs and gift card solutions.

By offering complete ecosystems of loyalty, incentive, and gift card solutions, we help businesses achieve success through increased customer loyalty and employee motivation.

Awardit was listed on Nasdaq First North in 2017, marking the beginning of our acquisition strategy with the goal of becoming the number one player on European market for loyalty and gift card solutions. Our journey has been successful, and since then, we have completed twelve acquisitions in the Nordic and DACH regions, with a clear focus on consolidating the entire European market.

Why choose us?

We understand that loyal customers and motivated employees are the cornerstones of every successful business. With over 50 years of collective experience in the Awardit Group, we have built our business on this insight, dedicating ourselves to support companies and organizations on their path to increased revenue and profitability through loyal customers & motivated employees.

Our focus is on creating loyalty programs and gift card solutions that deliver tangible and measurable results. We believe in rewarding and being rewarded–a principle that permeates everything we do. By developing and rewarding your existing customers and employees, we are confident that you will see improved profitability and impressive results.

What to expect when choosing us as your partner?

Customized solutions:

We understand that every business is unique. Therefore, we work closely with our clients to create customized programs that suit their specific needs and goals.

Proven strategies:

With our extensive experience, we have developed proven strategies that help businesses build strong and sustainable relationships with their customers and employees.

Measurable results:

Our solutions are designed to provide clear and measurable results, allowing you to see return on your investment.

Committed employees:

With Awardit as your partner, you can expect dedicated support throughout the process. From setting up the program to running it and ensuring its continued success.

We believe in creating a win-win situation for all parties involved. By investing in your customers and employees, you build stronger relationships and achieve increased profitability and success!

Our international subsidiaries

Curious to learn more?

Contact us today for more information about how our loyalty and gift card solutions can create value for your company!

Our history

Awardit started from a simple idea that digital technology could be used to change the way companies work with loyalty. Since then, we have evolved into a European group providing loyalty and gift card solutions that help companies achieve increased customer loyalty and employee motivation.

1999

Awardit was founded in 1999 by the entrepreneur Niklas Lundqvist, based on the idea of using digital technology to simplify for companies to establish and run loyalty programs. Since then, the company has evolved from a platform provider into a one-stop shop, covering the entire value chain for managing effective loyalty and gift card solutions.

2017

Awardit was listed on Nasdaq First North on December 5, 2017, which was the starting point for our acquisition strategy, with the goal of becoming the leading player in the market for loyalty and gift card solutions.

2018

In January 2018, Sponsorhuset, a platform for sports clubs and associations to build loyalty and raise funds for their activities, was acquired.

2018

In April 2018, Motivation Services, a company specialized in employee motivation and sales competitions, was acquired.

2018

In November 2018, Crossroads Loyalty Solutions, a company focused on loyalty solutions for consumer-oriented businesses such as SAS, Handelsbanken, and E.ON, was acquired.

2019

In October 2019, Retain24, the leading platform provider for gift card processing, was acquired. With the acquisition of Retain24, Awardit made a significant entry into the gift card market.

2019

In November 2019, Awardit acquired the company Rewardit, which specializes in loyalty solutions for the SME segment.

2019

In December 2019, Market2Member, which provides a SaaS platform for the efficient management of partner-funded rewards with clients such as Entercard and Santander Consumer Bank, was acquired.

2020

In March 2020, Awardit acquired the assets of Goyada, which provided a full-scale platform for processing and redemption of gift cards.

2021

In April 2021, Awardit acquired MBXP, the leading gift card reseller in the Nordic market. Through the purchase of MBXP, Awardit took its first step on its international expansion journey.

2021

In July 2021, Awardit acquired The Inspiration Company, the largest competitor in loyalty and motivation solutions in the Nordic market.

2021

In December 2021, Awardit acquired Prämie Direkt, marking its first acquisition outside the Nordic region. This acquisition was the starting point for the expansion into the DACH region.

2023

In February 2023, Awardit acquired Connex Marketing, an Austrian company specializing in loyalty and voucher solutions.

2023

In November 2023, Awardit acquired IPO Prämien Services, taking another step in consolidating the German loyalty market. This acquisition was a significant move for Awardit to strengthen its position in the DACH (Germany, Austria, and Switzerland) region.

Customer references

Dream Team

Englund-gruppen Flooring AB measures and rewards its key KPIs.

E.ON

Awardit's solution for E.ON resulted in the creation of a loyalty platform.

Englund-gruppen Flooring AB

Englund-gruppen Flooring AB has achieved increased upselling and improved profitability.