McDonald’s
McDonald’s began in 1954 when Ray Kroc discovered the McDonald brothers’ restaurant in San Bernardino. Brothers Dick and Mac served high-quality hamburgers – and they did it quickly. Since then, McDonald’s has grown to become one of the world’s leading brands in food and service, with 39,000 restaurants in over 100 countries.
Challenge & Need
For McDonald’s, it was important that the solution would:
- Be simple, accessible, and convenient for both guests and employees.
- Create and provide new digital sales channels for gift cards.
- Utilize existing infrastructure such as cash registers and scanners, and integrate with existing processes and other systems.
- Manage both old outstanding gift cards and generate new gift cards within the same system.
Our solution
McDonald’s has chosen Awardit’s giftcard solution to manage gift cards across all channels: in restaurants, on the website, in the app, and in ordering kiosks. By implementing this solution, McDonald’s has been able to diversify its gift card sales channels and meet customers’ needs on new digital platforms. It seamlessly integrates with existing infrastructure and processes, making the transition smooth and efficient. It was particularly important to handle both old and new gift cards in the same system and enable easy financial clearing between franchise restaurants. With Awardit’s system, McDonald’s has achieved this in a cost-effective and user-friendly manner.
Related customer cases
Interflora
Interflora gave customers the flexibility to purchase gift cards.
Ving
Ving improved its gift card business with Awardit.
Curious to know more?
Read more about how Awardit has helped other companies achieve success, or get inspired by articles in our knowledge base!
Reward and be rewarded