Postkodlotteriet
Postkodlotteriet has a unique lottery concept based on winning together with your neighbors while contributing to a better world. All surplus proceeds go to nonprofit organizations working for better conditions for people, animals, and nature. Postkodlotteriet is Sweden’s largest lottery, but also Sweden’s largest private donor to the nonprofit sector.
Challenge & Need
Postkodlotteriet aims to build upon employees’ engagement and behaviors through a motivation program, thereby strengthening Postkodlotteriet’s corporate culture, business, and customer loyalty.
Our solution
Postkodlotteriet’s needs resulted in the “Wow Key,” which is an internal motivation program. With the “Wow Key”, Postkodlotteriet aims to strengthen employees’ engagement throughout the process while making it fun and rewarding to work in the right way. The program measures and rewards knowledge, behaviors, and results.
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Reward and be rewarded