Resellers & Partners
Innovative loyalty solutions that enhance your reseller relationships.
Strengthen relationships with your resellers and partners
Are you ready to transform the way you work with resellers and partners? With Awardit’s loyalty programs, you can turn your resellers into dedicated brand ambassadors and boost your sales through smart reward strategies.
Turn your resellers into ambassadors
Our loyalty programs are designed to turn your resellers & partners into enthusiastic advocates for your brand and products through exclusive rewards and incentives.
Points-based rewards
By introducing a points system that rewards not only sales but also knowledge and engagement, stronger incentives are created to choose your brand over competitors.
Engagement and education
Stimulate sales performance and product knowledge with quizzes and activities that are rewarded, leading to more effective sales and deeper product understanding.
Inclusive with a wide range of rewards
With an inclusive philosophy and a wide range of rewards, you ensure that all employees at your resellers feel motivated to perform their best. Together with Awardit, you can create a loyalty program that not only meets your unique needs but also ensures long-term partnerships and successful growth.
Create loyalty programs for your resellers that truly deliver results!
Win your resellers' loyalty
In a competitive market where resellers play a key role in how your brand is perceived and how you compete in the market, we can offer customized loyalty programs tailored to your needs. An effective loyalty program for resellers helps you stand out and transforms your resellers into engaged brand ambassadors. By engaging your resellers, not only will your products stand out from the crowd, but it will also strengthening your reseller relationships.
Maximize sales
Our innovative points system is the core of the program, where every interaction is turned into an opportunity to reward. A points system gives you great flexibility to reward not only sales, but also knowledge, engagement, and loyalty. It creates a win-win situation for both your brand and your resellers. By including and engaging sellers at all levels, a culture is promoted where every action and every sale contributes to common goals. The points system simply functions as a digital currency that shifts the focus away from price and discounts.
Knowledge and activity enhance sales performance
To further strengthen sales performance, our loyalty programs use educational quizzes and activities that make learning both fun and rewarding. This strategy increases both the sellers’ product knowledge and their ability to effectively communicate your brand’s values. Additionally, we encourage increased activity by rewarding points for the use of displays, participation in campaigns, and recommendations of new resellers.
Competitions and rewards
Our loyalty programs are based on an inclusive philosophy where every reseller has the opportunity to “be a winner.” To add a little extra excitement, you can include competitive elements such as the month’s top seller, the month’s top store, etc. This contributes to adding extra dynamics and engagement in the program.
A key feature in the loyalty programs is our points shop. Here, you’ll find everything from the latest gadgets to appreciated gift cards, ensuring there’s something for everyone. By offering a wide range of rewards, you can cater to each participant’s unique preferences and give them the freedom to choose when and how to use their points.
Curious to learn more?
Contact us today for more information about how our loyalty programs for resellers and partners can create value for your company!
What is a loyalty program for resellers ?
A loyalty program for resellers is a concept where Awardit assist clients who sell through resellers, partners, franchisees, or agents. Often, our clients want to target the program towards the reseller’s salespeople or individuals who, in turn, sell to end customers.
What are the benefits of a points - based loyalty program?
What are the benefits of a points-based loyalty program? Points are the most common system we use. The advantages of this system are primarily threefold:
- Points as a metric provide you with the flexibility to measure virtually anything. Normally, sales or purchases (transactions) are measured, but with points, you can also measure behavior, activities, and knowledge. That is, KPIs that indirectly affect the transaction.
- By using points, you get customers to invest in you as a partner. Once a customer has started accumulating points, there’s a high probability they’ll choose you instead of your competitors. This shifts the focus away from price and discount.
- Points are also part of gamification, making it easy to set up leaderboards, rankings, etc., encouraging member engagement.
What benefits can we expect from participating in a loyalty program as a resellers ?
By participating in a loyalty program, you can offer your resellers a comprehensive program with benefits, added value, and rewards. With the right structure, you can stimulate and motivate your resellers and partners’ sales people and create a virtual sales organization focusing on your products.
What else can points be awarded for besides sales and purchases?
The possibilities are virtually limitless, but typically in our reseller programs, points are awarded for signage and displays. The reseller takes a picture with their mobile camera, uploads the picture, and earns points. Our client gets good validation and also an image bank of how their store materials are used. Other areas include recruiting new resellers or making improvement suggestions. Points can also be used to steer sales towards higher-margin assortments, communicate news, or move slow-moving inventory, for example, by offering double points for a limited time period.
Points can also be used to gather knowledge about what customers know and think about your products, such as through surveys where members earn points for answering questions. The point reward then becomes a tool that can be used to increase the response rate and value of the survey. There are many activities that indirectly affect sales or upselling that can be rewarded with points.
Is a loyalty program part of a marketing strategy or a sales strategy?
A loyalty program is definitely part of your marketing strategy. Please read our White paper “Loyalty as part of your marketing strategy”, but it’s also part of your sales strategy. By rewarding the right behavior, selected KPIs, etc., a loyalty program is also a “tool” to get resellers and their salespeople to perform based on the goals and purpose of the program.
How do we budget for a loyalty program and calculate ROI?
There are several answers depending on the purpose and goals you have with the program. For example, if your goal is to increase sales, you need to consider how much you can allocate to points bonuses. What is allocated to point bonuses depends on the margin structure you have for the products you want to increase sales on. The higher the product margin, the higher the point bonus you can give. Properly calculated, you can find a level where the cost of driving increased sales also results in increased profitability.
There are many variations that we are happy to tell you more about in a meeting. It’s equally important to consider which activities, behaviors, and knowledge affect the above. Here, it’s important to select the most important KPIs. These can be activities that are already taking place today, but where new activities in the loyalty program create a greater impact.
For example, if a reseller recommends a new customer and helps you with this “sales work,” you can be quite generous with points, as it would probably be significantly more expensive if your own salesperson were to do the same work. Another example could be to award points for the reseller, if it’s a retail business, to showcase your brand and offerings better. Rewarding this type of activity can result in products that would not otherwise be exposed being displayed in the store.
There are infinite examples depending on what you sell and what type of reseller you work with. Depending on the purpose and how you choose to reward program members, a reasonable ROI period for the investment is between 6 and 18 months. We run several programs that are completely self-funded.
Some of our services
Customer references
Englund-gruppen Flooring AB
Englund-gruppen Flooring AB has achieved increased upselling and improved profitability.
Entercard
Entercard wanted a program for their own brand re:member that provided added value to their credit card customers.
SAS
This is how we help SAS with a comprehensive solution for redeeming EuroBonus points.
Curious to know more?
Read more about how Awardit has helped other companies achieve success, or get inspired by articles in our knowledge base!
Reward and be rewarded