Sponsorhuset provides Bethard Group with a reward program

Awardit's daughter company Sponsorhuset has entered into an agreement with Bethard Group (a sports betting operator) on the setup and operation of a transaction-based reward program targeting sports clubs connected to Sponsorhuset. When the members of a connected club use Bethard's services, the club will receive a financial compensation and the revenue will be split between Bethard and Sponsorhuset. The sports clubs will receive a yearly bonus based on their activity. Furthermore, Sponsorhuset receives an ongoing license fee for active sports clubs. Initially, the contract runs for three years. The launch is planned for spring.