Awardit AB completes the acquisition of Prämie Direkt and carries out a non-cash share issue as part payment

12/1/2021

Awardit AB (publ) (“Awardit”) today signed an agreement to acquire all shares in Prämie Direkt GmbH (“Prämie Direkt”) and the board of directors of Awardit has decided to carry out a non-cash share issue as part of the payment. The purchase price amounts to 17.5 MEUR.

On 30 August 2021, Awardit announced that it had signed a Term Sheet to acquire Prämie Direkt. Awardit and the owner of Prämie Direkt, BCI Development GmbH, has today signed a share purchase agreement for 100 percent of the shares in Prämie Direkt. The purchase price amounts to 17.5 MEUR of which 14.5 MEUR is paid in cash, 1.5 MEUR in the form of a promissory note and 1.5 MEUR in Awardit shares. The purchase price will be adjusted for net debt/cash and deviations from normalized working capital as of 30 November 2021.

As part of the payment, the board of directors of Awardit has, pursuant to authorization from the extraordinary shareholders meeting on 16 August 2021, decided to carry out a non-cash share issue of 65,340 shares to a price of SEK 234.85. The share price is based on the average price during the period 27 August 2021, until 30 November 2021. The total number of shares in Awardit after completed share issue increases from 7,577,744 to 7,643,084, which corresponds to a dilution of approximately 0.9 percent.

About Prämie Direkt Prämie Direkt is one of the leading loyalty companies in Germany since more than 50 years. The core business consists of providing different types of loyalty and incentive programs on a white label basis and fulfilment within these. The turnover of Prämie Direkt for the financial year 2020 was 18.7 MEUR with EBIT-earnings of 1.2 MEUR. The forecast for the current financial year is a turnover of 20 MEUR and EBIT-earnings of 1.75 MEUR. Prämie Direkt has 35 employees and is debt free.

“It feels great to close the acquisition of Prämie Direkt. Through this acquisition we secure a strong position on a fragmented market not only to continue to develop Prämie but also for further acquisitions on the continent. This is Awardit’s largest and most exciting acquisition so far and we have high expectations for the continued development of our business together with the management of Prämie Direkt and their established network.” says Niklas Lundqvist, CEO of Awardit.

For further information, contact: CEO: Niklas Lundqvist Phone: +46 704 82 20 74 E-mail: niklas.lundqvist@awardit.com

About Awardit Awardit helps businesses increase revenue and profitability by implementing and operating loyalty programs, incentive programs and gift card programs targeting B2B & B2C customers. Awardit provides customers with program platforms on SaaS-basis, content in the form of commerce opportunities, partner networks as well as third party distribution of gift cards. The programs are normally provided on white label basis but Awardit also operates several private labels. Awardit is the largest company and platform in the Nordics in the sector.

The company’s shares trade on Nasdaq First North Growth Market (AWRD). The company’s Certified Adviser is Aqurat Fondkommission AB, reachable at info@aqurat.se or 08-684 05 800.

This information is such that Awardit AB (publ) is obliged to disclose pursuant to the EU Market Abuse Regulation. The information was released for public disclosure, through the agency of the contact persons above, on 1 December 2021 at 23:05 CET.