Awardit entered into four-year agreement with Ahlsell


Awardit and Ahlsell have signed a new long-term agreement on expanding Ahlsell’s different loyalty programs in Sweden and internationally.

Awardit and Ahlsell Sweden have cooperated for over ten years and have today agreed upon a continued enhanced collaboration for the next four years. The new agreement is made on group level and indicates a clear ambition to further invest in the current loyalty programs and implement new loyalty programs for Ahlsell’s various brands and businesses. According to the agreement, Ahsell may order new loyalty programs for their businesses in Sweden and other markets for a fixed price. Next up is Norway where a project on implementing a loyalty program already has started. The agreement runs for four years with an annual extension thereafter.